The Ultimate Shopping List

Top chef Michel Roux Jr is joined by a panel of TV personalities and food experts, to blind taste test and rate some of the nations favourite food and drink.

We produced a visual identity for the series using a clean, minimalist design, including title design, guest profile idents and leaderboards; referencing the conveyer belt, coloured dishes and a subtle key line that draws reference from the window framing in the studio.

Title design

other concept variations